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Western/Central District Workshop
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When: Thursday, June 21, 2018
10:00 AM
Where: Greenville County Square
301 University Ridge Ste 400
Greenville, South Carolina  29601
United States

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 Western/Central District Workshop


June 21, 2018

10:00am – 1:15pm

Greenville County Square

301 University Ridge, Suite 400

Greenville, SC 29601


Promote your Parks!  Marketing strategies and methods used to increase attendance and revenue for your park system.

As tax dollars, the primary funding source for most Parks and Recreation agencies, are becoming harder and harder to come by Parks and Recreation agencies are relying more and more on self-generated revenue.  This workshop will outline different methods and strategies to promote your agency specifically targeting how to get more visitors to your parks.  From developing a marketing plan to implementation this workshop will teach you what it takes to create a successful plan.

.2 CEU’s will be offered

Lunch provided by Papa John’s




10:00 – 10:05      Welcome and introduction of Bob Mihalic & Kristen Guilfoos


10:05 – 11:05       What is a marketing plan and why your agency needs one

                             How to create your “brand”

                             Executing your plan with discipline


11:05 – 12:05        Social media & public relations

 Website development and management

                              In-house & paid advertising


12:05 – 12:25        Q&A round table


12:25-12:40            SCRPA updates and business


12:40-1:15              Lunch & networking




Bob Mihalic

Bob Mihalic began his career with WPDE-TV in Florence, SC where he was the Sports Director for 6 years.  From there Bob moved to Greenville, SC to work for WYFF-TV as Sports Anchor and Reporter.  In his 9 years with WYFF, Bob earned an Emmy Award for excellence in reporting and was a two-time winner of the Associated Press South Carolina Sportscast of the Year.  He was responsible for writing and anchoring daily sports casts and packaging field stories for morning and evening news and website.  In 2007 Bob left the anchor desk to become Greenville County’s Governmental Affairs Coordinator.  In his current role Bob is the on-air spokesperson for the county and manages all public communications including extensive media relations involving public relations/events, FOIA, and general information requests.  Additionally, Bob is responsible for the county’s brand management and has executed major rebranding, logo creation, website redesign and social media.  Bob has a degree in Telecommunications Management from Ohio University.


Kristen Guilfoos

Kristen Guilfoos is an accomplished journalist with over ten years experience in television and radio. She has served as TV News Anchor and Reporter for 7 years with various stations across the country.   Kristen has a Telecommunications-News degree from the University of Florida.  She is currently the Marketing Manager for Spartanburg County Parks.


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